Toll Brothers City Living

Over the course of the past two decades, a hands-on approach and expertise in real estate development has earned Toll Brothers City Living a reputation for exceptional quality and a strong brand identity. From site acquisition to the final sale, all facets of the development process are managed by our team of highly specialized professionals.

vertical integration

A differentiated business model

Expertise at Every Phase of Project Development Driving Success

sourcing, acquisition, and underwriting

Leading broker relationships and access to off-market deals
Data-driven analysis and approach
Proprietary underwriting
Creative deal structuring and risk mitigation

Toll Brothers CEO and CFO approve every deal
Finance team supports transaction underwriting and loan sourcing
Legal and tax teams support DD, structuring, and risk management

development, design, and constuction

Hands-on development and construction teams
TBCL-employed development managers actively involved with all facets of construction
Comprehensive in-house purchasing capabilities
Work with renowned architects

Purchasing manages supplier accounts and relationships for premier pricing and service
Risk management assists with insurance and review of third-party policies

sales and marketing

Best-in-class in-house local sales teams with strong broker relationships
Dedicated TBCL Marketing Director
Dynamic, data-driven sales and marketing approach
Specialized digital marketing to reach target consumers

Creative branding and media purchasing teams
Content creation at a national scale
Full-service PR team

customer satisfaction

Quality national brand dedicated to providing superior product and value
Communication with buyers throughout the home buying journey
Unique warranty service program no other developer offers

Programmatic surveys in place to solicit continuous buyer feedback
Premium customer service enabling premium pricing

In-House Full-Service Marketing

Our in-house Marketing Department is cost-effective and yields superior outcomes. TBCL is supported not only by the full infrastructure of Toll Brothers but also a dedicated Marketing Director whose full focus is on the success of TBCL projects.

media services

Media Buyers and Planners purchasing directly

brand & creative

Comprehensive creative team, including Creative Directors, Design Directors, Designers, Studio Artists, Content Strategists, Copywriters, Print Production, as well as an onsite visualization studio

marketing operations

Oversees the company’s digital marketing (web content, search engine optimization, paid search, tracking, A/B testing, and personalization), email marketing, project management, and web development efforts

public relations & social media

Dedicated Social Media and PR team with national focus providing ongoing support for regional operations, monitoring, external tracking, and reporting

Full Suite of Services as a Toll Brothers Partner

Toll Brothers City Living’s substantial local team is supported by the Toll Brothers corporate infrastructure which provides expertise in all phases of project development, driving successful outcomes. Additional support services include:

Finance

Expertise across transaction types and capital structures
Extensive borrowing relationships with leading local and global banks

Risk Management

Optimization of construction agreements and risk transfer to external insurers
Monitor claim activity

ESE Consultants

Civil engineering, surveying/planning, and environmental consulting experts

Toll Integrated Systems (TIS)

Manufacturing and supplies of engineered construction components/services
Extensive expertise with luxury condo communities

Purchasing

Supply chain management team operates at national scale
Negotiates national contracts, provides commodity cost analysis for raw materials

Sales & Marketing

In-house team operates full-service agency
Ensures campaigns achieve business objectives
Storefront access to sales teams

Closing

Ensures completeness and accuracy of all sales documentation
Provides closing costs for preparation of final closing statement

Toll Brothers Mortgage Company

Licensed mortgage professionals assist home buyers in financing process

Westminster Title

Title professionals with expertise in residential and commercial real estate closings

Legal

Highly experienced in-house legal team
Handle drafting and negotiating agreements
Identify and hire specialized law firms when required

Human Resources

Provide programs to attract, develop, and retain a skilled and diverse workforce
Experts in talent acquisition

Accounting

In-house professionals record and summarize all financial information
Monitor/review budgets and expenditures, project cash flows and financial statements

Tax

Tax professionals specialize in managing tax risk and compliance
Provides transactional support

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